Rightly or wrongly, I purchased a 4 track promo sampler for Adam Cohen’s recent album on eBay.
I should add that I have already purchased the album itself from a reputable source and love it. When I received the promo, I was astonished to see that it was a CDR with a “home” printed label and a badly printed, badly cut and poorly folded “home” printed cover in a plastic wallet. The trader assures me that this is how Cooking Vinyl put their promos out these days and referred me to you for confirmation. Is he right?
I am quite prepared to believe that things have moved on but the last time I bought a promo CD it was a silver CD, not necessarily in a jewel case but definitely with professionally printed covers.
I find it hard to believe such an amateurishly produced promo is particularly helpful when promoting your products unless the focus these days is solely on the music, no more, no less (in which case, surely, promos could be transmitted in electronic form, with no need for CDs at all?)
I would appreciate your comments before I go back to the eBay trader. I look forward to hearing from you and thank you for your input.
As you are obviously aware - promo material is for press and press only - it has no commercial value and should not have ended up on Ebay in the first place - this is illegal and infringes on both our and the artists copyright - as neither parties are reimbursed. If you have the contact details of this trader we will be following it up with legal proceedings.
As for the appearance of the CD… when we service to radio and TV stations the only thing they care about is the music on the disc, they are fully aware of our artist and have no need for art work.
I hope this clarifies this issue for you, may I recommend that you purchase CD’s from official and solicited retailers in future.